Google Ads · Tracking template + Final URL suffix

ClickPatrol + Northbeam Google Ads tracking template

Northbeam expects its packed nbt= parameter in the Final URL suffix — not as a full redirect tracking template. ClickPatrol needs the Tracking template field for its redirect.

This recipe keeps both: ClickPatrol filters invalid clicks; Northbeam still receives campaign / ad group / creative context on the landing URL.

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Tracking template 
https://trck-001.clckptrl.com/?uid=[[CLICKPATROL_ID]]&adp={adposition}&lpm={loc_physical_ms}&lim={loc_interest_ms}&adi={adgroupid}&k={keyword}&n={network}&ci={campaignid}&d={device}&p={placement}&ma={matchtype}&ta={target}&cr={creative}&vd={gclid}&source=g&u={lpurl}
Final URL suffix 
nbt=nb%3Aadwords%3A{network}%3A{campaignid}%3A{adgroupid}%3A{creative}

How to install

  1. Open Google Ads → Admin → Account settings → Tracking.
  2. Paste the redirect into Tracking template.
  3. Paste the second string into Final URL suffix.
  4. Do not merge both into one field — Google applies them together.
  5. Replace placeholders, test, then save.

What each field does

  • Tracking template — ClickPatrol redirect. Replace [[CLICKPATROL_ID]].
  • Final URL suffix — Northbeam nbt=nb%3Aadwords%3A{network}%3A{campaignid}%3A{adgroupid}%3A{creative} (URL-encoded colons as in Northbeam docs).

Why this split works

Google Ads applies Tracking template and Final URL suffix together. The redirect runs first; suffix parameters land on your page for Northbeam’s pixel / attribution layer. Do not put the Northbeam string into Tracking template when ClickPatrol already owns that field.

Optional UTMs

You can prepend standard UTMs in the same Final URL suffix (before or after nbt=). See also UTMs + Northbeam if you are not using a redirect tracker.

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FAQ

Does Northbeam go in Tracking template?

No when you use ClickPatrol. Put Northbeam in Final URL suffix and ClickPatrol in Tracking template.

Is the nbt= value supposed to look encoded?

Yes. Northbeam documents nb%3Aadwords%3A… (encoded :). Keep that encoding when you paste.

Will ClickPatrol strip Northbeam parameters?

Not if Northbeam lives in Final URL suffix. Google attaches suffix params to the final URL after the redirect resolves {lpurl}.