Pinterest Ads URL parameters
Pinterest Ads supports curly-brace URL parameters on promoted pins. Combine them with classic UTMs so Pinterest traffic lands cleanly in GA4.
Example template
utm_source=pinterest&utm_medium=paid&utm_campaign={campaignid}&utm_content={creative}&promotedpin_id={promotedpin_id}- Often combined with standard UTM parameters in the destination URL.
Parameter reference
| Parameter | Returns | |
|---|---|---|
{campaignid} |
Campaign ID | |
{campaign_name} |
Campaign name | |
{adgroupid} |
Ad group ID | |
{adgroup_name} |
Ad group name | |
{creative} |
Pin (creative) ID | |
{creative_name} |
Pin name | |
{keyword} |
Keyword (search campaigns) | |
{matchtype} |
Match type: b, p, e | |
{network} |
Network | |
{device} |
Device: mobile, tablet, web | |
{placement} |
Placement | |
{promotedpin_id} |
Promoted pin ID |
Setup tips
Use IDs ({campaignid}, {creative}) for stable joins and names when you want readable reports. Confirm parameter support for your campaign type (search vs shopping-style) in Ads Manager.
FAQ
What device values does Pinterest return?
Commonly mobile, tablet, or web via {device} — confirm in a test click.
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